Business analytics is a field that can be intimidating to those who are new to it. However, once you begin understanding the basic concepts and tools of business analytics, it will become easier for you to navigate this complex world. In this article, I'll take a look at 19 skills that every business analyst should know so that they can get started on their journey toward becoming an expert in business analytics!

Top 19 Business analytic skills to learn

Top 19 Business analytic skills to learn
Top 19 Business analytic skills to learn

1. Business process management

Business process management is an approach to business management that seeks to improve business performance by optimizing the way an organization works. It is a systematic approach to identifying and improving business processes.

It is a holistic approach to managing business processes, covering all aspects of how an organization conducts its operations from input/output relationships to internal coordination mechanisms.

2. Communication

Communication is an important part of business analytics. If you don't communicate your results, then how are others going to understand them?

To explain the results of your analysis to others, you need communication skills. It's not enough just to know how to write about it; you also have to be able to explain why something matters understandably.

3. Leadership

Leadership is a key business skill. It's a combination of skills and traits, but it's not an office or job title. It's a process by which you approach problems and make decisions, as well as how you interact with others in your organization.

Leadership is a way of thinking about the world around you—and also acting on that understanding to get things done. It's about how leaders act: how they communicate with their teams (or customers), what values they stand for, and how much time they spend listening rather than speaking up too much—these are all important parts of being a good leader!

4. Teamwork

Teamwork is a set of skills and attitudes that allows people to work effectively together. It's essential for business success, as teamwork helps you build relationships with your team members, identify problems early on and solve them before they become big issues.

Teams can be built using different methods depending on the situation: you may want to form a temporary team or even hire an expert consultant if the problem requires more specialized expertise than your own team has available.

5. Problem-solving

Problem-solving is a skill that you can learn, and it's an essential part of business analytics. Problem-solving has many different applications, including:

  • Solving problems by brainstorming solutions (this is called “brainstorming”)
  • Making decisions based on the best available information (this is called "analyzing data")

6. Management

  • Manage people: Managers are responsible for leading their teams, motivating them and helping them accomplish work goals. This includes hiring, training and developing employees who can do the job well.
  • Manage resources: Managing the availability of resources (time, money) is critical for success in business analytics. A lack of funding could prevent you from doing your job or even closing your business down entirely if you don't have enough funds available to pay bills on time or even keep up with rent payments!
  • Manage time: Time management is one of the most important skills that every manager needs to master because it affects how much energy each person has throughout their day-to-day activities - whether they're working at home or being productive outside during lunch breaks at work!
  • Manage projects: Project managers orchestrate complex tasks by breaking them down into smaller parts called "tasks," which they then assign tasks between themselves so everyone knows what needs to be done when without having any confusion around who should be doing what step first based on previous experience within these fields before stepping into new territory together as an entire team starting fresh again after completing each step successfully using proper planning beforehand through communication between peers before beginning anything new related
Learn more about management skills

7. Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives. It includes four distinct phases:

  • Market research to determine customer needs;
  • Product development to create new products or services;
  • Manufacturing/distribution analysis;
  • Sales force management (including marketing communications).

8. Forecasting

Forecasting is the process of predicting future events. It’s an important part of business analytics and can be used to estimate future events, plan for them, and make decisions based on those estimates.

For example, a company might want to forecast its sales over the next year so they know what its marketing budget should be. Or you might want to predict how many people will visit your website during the holiday season so that you can optimize your web traffic flow strategy accordingly.

9. Quality control

Quality control is the process of monitoring the quality of products and services to ensure they meet customer requirements. It is a process of checking the quality of a product or service to ensure that it conforms to the requirements of the customer.

Quality Control is an important business function that helps organizations ensure quality at all stages in their production processes: from raw materials through manufacturing, assembly and distribution/shipping (including transportation), marketing/sales promotion and post-production customer support services such as warranty claims handling etc.

The primary goal for improving quality control processes should be reducing defects within units; secondarily improving overall efficiency so less time is spent on correcting defects which could be better spent elsewhere adding new features etc.

10. Benchmarking

Benchmarking is a process for comparing one organization or process with others to improve performance. It's often used to compare processes, products, services and even people.

Benchmarking can be helpful for many organizations because it can help them make informed decisions about how they should be improving their own processes or products. For instance, if a company wants to become more efficient at manufacturing widgets then benchmarking will allow them to learn from other companies who have already done so successfully. This knowledge could then be applied later on as part of an effort to improve efficiency further still!

11. Kaizen

Kaizen is a Japanese word for “improvement”. It’s also the philosophy of continuous improvement and it’s a way of life. In English, we might call this “the Kaizen way” or “the kinship culture” but it's really just one thing: a process of continuous improvement!

Kaizens are designed to help you stay focused on your goals while you work through them with others in your company or team. Kaizens can be used at any level—from individual contributors working alone to teams working together—to help everyone make things better together by focusing on the specific issues that need attention instead of getting stuck in bureaucratic grinds or other types of work paralysis (like "this doesn't involve my job").

12. Cause and effect analysis

You know that walking into a room is the first step to understanding it. It’s also true for business analytics, which requires you to understand what happened in your data before reaching any conclusions about its cause-and-effect relationships.

To do this, you can use the five whys technique: ask why five times until you get an answer that makes sense. For example, if we have a salesperson who just lost their job and has stopped visiting customers, why would this happen? The answer could be anything from “because I don't have time for my job anymore" to "because my manager wanted me out of here." When using this approach on larger issues like product testing or customer experience issues (like delays), think about all possible causes instead of just one or two ideas like "it's because my organization doesn't care enough about customer service," which could mean several different things could be causing that issue such as lack of training opportunities or poor infrastructure support at headquarters.

13. Text analytics

Text analytics is the process of extracting information from text-based data. Text analytics is used in many industries to extract information from documents, emails, social media posts and many other sources. It’s also used to find answers to questions such as:

  • What are people saying?
  • What do they mean when they say this?

Text analytics can be applied to large amounts of data that may not be easily accessible or usable by humans.

14. Scenario analysis

Scenario analysis is a process that allows you to test the feasibility of alternative courses of action.

It's used in business to evaluate a range of scenarios and identify which ones would be most likely to succeed or fail.

For example, if you're launching a new product and want to know how many people will buy it before you start selling it, scenario analysis can help. You'd start by asking yourself: What would happen if I didn't launch my product at all? And then imagine what would happen if I did launch the product but only sold one unit per day (instead of two). Once you've got those answers nailed down, it's time for some hard numbers!

15. Modeling

Modelling is a process of developing a mathematical model of a system, process or phenomenon to simulate, understand and predict the system, process or phenomenon.

Modelling can be used for both qualitative and quantitative purposes. Quantitative modelling uses numbers instead of words to describe data; qualitative modelling uses words instead of numbers to describe data.

16. Descriptive analysis

Descriptive analysis is a method used to describe the data. It helps you understand the characteristics of your data and find relationships between variables. The descriptive analysis also helps in finding out the distribution of your data, which is useful when deciding how much information should be given to an audience or how many samples should be taken from a population for further study.

17. Time series analysis

Time series analysis is the study of time-dependent data. Time series analysis uses past events to predict future events and can be used in business and economics to forecast demand and supply, or in meteorology to predict weather patterns.

Time series models are often used for forecasting economic variables such as sales figures or income levels over time. A common example is predicting how many people will visit a website at certain times throughout their day; this information helps businesses decide whether they should spend money advertising on that site at those times (i.e., if you know there will be fewer visitors than expected during peak hours).

18. Segmentation

Segmentation is the process of dividing a market into smaller groups of consumers who have similar needs, motivations, and behaviour. A segment is defined by common traits. For example, you could segment your audience based on age (young adults’ vs. old people), gender (men vs women) or location (urban vs. rural). By understanding these segments and their corresponding behaviours, you can better understand how they interact with your business's products or services.

Segmentation helps companies identify which customers are more likely to purchase a particular product or service to use it more effectively than others. When done right this type of analysis will help guide future decisions about where resources should be allocated for sales efforts as well as new products being developed for those markets where there seems little chance of success without some help from outside sources like analytics software developers who specialize in analyzing large amounts of data collected over periods ranging from months up through years--all so that companies can find methods that work best once implemented across multiple locations worldwide!

19. Data visualization

Data visualization is a powerful tool for making data more understandable and accessible. It can help you make sense of large amounts of information, which in turn enables you to make better decisions.

The following are some examples of how data visualization can be used:

  • Visualizing relationships between variables in your dataset
  • Making trends clearer through the use of colour coding (e.g., green for positive numbers, red for negative numbers) or time-based annotations (e.g., by month)


We hope this article has helped you understand the skills required to be successful in a business analytics career. Business analysts use statistical analysis and data analysis tools to answer business questions and improve operations. Their work can be applied in a wide variety of industries, including healthcare, finance, retail, transportation and manufacturing companies.